Thanks to the established success of the Tavecchi brand and the skill and production potential of Arti Grafiche Johnson, two new divisions have been created: Tavecchi Paper and Tavecchi Art. These new catalogues apply to the stationery and bookshop markets. "Paper", the first new brand will appeal to wholesalers and retailers and will offer the traditional diaries and calendars from the Arti Grafiche Johnson range. "Art" is specially designed with bookshops and museums in mind and will offer high quality products, dedicated to the world of fine visual arts and photography. Tavecchi have used images from some of the greatest masters of all time, from Leonardo Da Vinci to Van Gogh and Monet, up to Tamara de Lempicka and Mucha, as well as a selection of some of the most beautiful photographs from the world of nature and animals to create a stunning new range of calendars, diaries and stationery products. These products are in line with the Tavecchi brand and are made and designed for people who love the combination of function and beauty and will appeal to today's attentive and demanding audience.